Before diving into a PR campaign, we would define elements in the company’s milestones that would create a newsworthy, attention grabbing story. In most cases, these are about the team, product features, and/or social responsibility.

At the heart of a good PR campaign, there is a good story. We work to highlight key messages and position a brand as a leader in their industry.

We focus on relevant types of publications based on the stage of the campaign. If very little coverage has been acquired in the past, in many cases it is better to defer the outreach to top tier publications and focus on industry-specific, tech news and startup publications.

Paying publications, journalists and contributors for stories can be necessary in some cases, especially on some of the most sought-after publications. Some of these are official but many opportunities are only available through networks of PR professionals.

A lot of the companies and products covered in the news are paid for features. And only a fraction of these are labeled as ‘sponsored’.

We will work with you to help you utilize and fully leverage the media placements we secure beyond the “general market awareness” they provide.