Widely recognized as one of the premier international schools in the world, International School Bangkok has been providing quality education since 1951 to expatriates representing more than 60 countries.
Decrease in Bounce Rate
Page Session Increase
Avg. Session Duration
A Full Website Makeover
This project proved to be very challenging because it required us to learn the hierarchy and significance of information on the original site before getting too deep in the redesign process.
ISB is a very large website. Before even starting the design of the pages we had to nail down the site structure in its entirety. A lot of the work went into making sure the main header categories were clear and that nothing would be lost within sub-pages.
Old Menu Structure
The website had too many choices presented to users under each main category dropdown. Most options lead to pages with additional dropdown categories. It was cumbersome and unintuitive.
New Menu Structure
Our team created a mega- menu structure and changed the order of items based on what the school desired to feature and what the average user would look for.
Simplifying the Overall Structure
A new sitemap was created to aid in understanding what pages should be removed or condensed.
Card-based Student Class List
ISB offers a multitude of classes for its high schoolers. We thought it was best to make the experience of planning and selecting courses visually playful.
Landing Page Creation
These pages were made to help prospective parents familiarize themselves with the curriculum and goals of the school.
Get In Touch For A Complimentary Brainstorming Session
We’ll examine what you have now, and find the lowest hanging fruit.
Hopefully, together, we can uncover a clear path to a 10x growth trajectory.