A permanent resident and citizenship application consultancy firm that makes it their mission to help individuals assimilate seamlessly.
Project Stats
Growth in Traffic
Growth in Keywords
Increase in Organic Traffic

The Challenge

For the purpose of lead generation, SPIC needed their website redesigned for higher visitor engagement and improved user experience. 
Old Homepage
New Homepage

Site Navigation

For the new design, the dropdown for ‘Services’ was removed and the links to the pages contained within became main items on the left side of the header. This was done to make it easier for users to find information and more apparent for site visitors on what SPIC is able to provide.

All non-service page links were positioned on the right side.
The business’s phone number is present in case users might feel more comfortable calling on their mobile devices. 

Contact Form

The contact form was moved higher up on all pages and its fields were aligned in a single column to reduce scanning.
Filling out forms is perceived as a less of chore when the eye only has to move in one direction.
Old Form
New Form

Visual Tone

The original website used dark hero images that weren’t very inviting or people focused. We remedied this, with images full of life, smiles, and hope.
Below are just a few examples of how an image can make all the difference.

News Page

The ‘News’ page was renamed ’Tips & Guides’ so that users would be more likely to visit because of the implied benefits that come with such a name. The layout of the page was redesigned to fit more articles in a smaller area without the need for excessive scrolling. This layout helps add a sense of professionalism because of its similarity to the structure commonly used on publication focused websites.
Category buttons were added to show an article collection specific to each one of the three core services.
Old Design
New Design


The original website only had a section for testimonials on the homepage. A dedicated page was created using photos of real clients. Having the photos aids in establishing a greater sense of trust and increases the likelihood of getting contacted by leads. 

Get In Touch For A Complimentary Brainstorming Session

We’ll examine what you have now, and find the lowest hanging fruit.
Hopefully, together, we can uncover a clear path to a 10x growth trajectory.