Here we see how interest in Thailand changed from 2019 to 2021 for the Australian market. Because of the situation Google search ads were impossible to run, so our team came up with another idea.

We created several audience groups for our display ads which were running only in Australia based on our target audience digital behavior like: engaged, searching for honeymoon destinations, searching for trips in Thailand and families by cities breakdowns. Display responsive ads were optimized accordingly. 
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We used optimized targeting as soon as it came to market with audience expansions. Overall we increased traffic to the website from Google display ads. On top of that, we did Adroll ads with contextual and lookalikes targeting. 

Our the main breakthrough became facebook with the newly added feature of “Reaching additional potential travelers”.
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In the case of Google and Adroll, it was necessary to redirect customers from ads to the website.  However with help of Facebook lead campaigns we got lead conversions directly from ads with the lowest cost possible. What we learned from Facebook was that we can broaden the business to other European countries as well, due to their interest in Thailand.

We increased the number of inquiries coming from Facebook leads campaigns in Australia, UK and Gulf countries with $3 per high quality lead optimization on potential travelers and creating A/B test for forms. We also pushed campaigns for brand awareness and engagement which enabled us to increase our remarketing list and therefore increased lookalikes quality as well.